The Women’s Beauty Industry


http://intromediacomm.wordpress.com/2013/09/08/body-image-media-portrayal-of-feminine-perfection/” title=”Body Image: Media Portrayal of Feminine Perfection”

Luscious blonde, nymphet diaphanous or virtuous bourgeois … The canons of beauty have evolved over the centuries. Would Marilyn Monroe have been a beauty in ancient times? Can we appreciate the ideal woman of the seventeenth century today?
Nowadays, women are no longer only conditioned by the male gaze, the feminine ideal therefore lives a little more by itself. And despite the current fashion is desperately trying to sell us an anorexic ideal, some female icons happily remind us that the beauty of women lies mainly in the heat of a personality. The ideal female today has several styles, many faces, different silhouettes and especially several distinct personalities. Among classic beauties like Monica Bellucci, Scarlett Johansson, Jennifer Lopez, Kristin Scott Thomas, rebel Pink, beauties like Angelina Jolie and Rihanna, natural beauties like Marion Cotillard, Sharon Stone, Laetitia Casta, Halle Berry or eternal beauties like Catherine Deneuve, Sophia Loren, Fanny Ardant, Ornella Muti, the modern woman can happily draw its models or choose to create new ones. The more legal and material women have broken through, the more strictly and heavily and cruelly images of female beauty have come to weigh upon us. During the past decade, women breached the woman’s image; meanwhile, eating disorders rose exponentially and cosmetic surgery became the fastest-growing specialty. Pornography became the main media category, ahead of legitimate films and records combined, and thirty-three thousand American women told researchers that they would rather lose ten to fifteen pounds than achieve any other goal. More women have more money and power and scope and legal recognition than we have ever had before; but in terms of how we feel about ourselves physically, we may actually be worse off than our unliberated grandmothers. The more time passes, the more thé image of the woman is dehumanized, to become as close as the icon Barbie. This transformation is disturbing, but nowadays, manners are increasingly focused on thinness and perfection of the face and body. If no limit is imposed, women will soon look like real dolls. Finally, the most unfortunate in this “industry” is that girls can not escape and have to grow in this idealism to achieve, planning to even spoil their health.

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